Hype: Kobe Bryant’s Last Game

Per The Hollywood Reporter:

Coinciding with the legendary No. 24’s last game, iRENA and CAA Premium Experience set up a travel and entertainment package.
In January, CAA Premium Experience — a division of agency powerhouse Creative Artists Agency — announced a partnership with iRENA International, a China-based sports hospitality and event management company, to offer customized VIP experiences in the worlds of basketball, tennis, entertainment and fashion.

One of the partners’ first projects has a lot to do with retiring Los Angeles Lakers star Kobe Bryant. Patrick Courrielche, a rep for iRENA, filled The Hollywood Reporter in on the details.

For the full article, go here.



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