About

“the parent of pop-up [retail]” – real estate titan CBRE’s industry magazine, IN_retail

Patrick Courrielche is co-founder of Inform Ventures, LLC – known for creating arts-based marketing & publicity campaigns.

He has worked in marketing for nearly two decades & pioneered the pop-up retail concept in the 1990s. Courrielche created a clothing tradeshow for MAGIC Int’l and marketing & publicity campaigns for Levi’s, AT&T, & Motorola. He handled all national lifestyle publicity and played a key role in the grassroots marketing for the launch of Toyota’s youth brand – what AdAge highlighted as “the most successful automotive brand launch in the history of the auto industry of North America.”

He has produced award-winning branded content that has aired on cable networks, has produced/promoted over 5,000 events, developed & produced a festival with the creators of Lollapalooza, & helped provide DJs for the first Coachella festival. He’s even worked with the City of LA to help boost attendance in their museums – an effort that led to the MOCA’s highest trafficked exhibition of all time. He’s worked extensively with Lexus – assisting with their lifestyle marketing & PR efforts, & creating the concepts and executing campaigns for a multitude of vehicle launches, including the North American Launch of the CT200h and the World Premiere of the LS 460.

Courrielche is also a heralded op-ed writer, appearing on CNN, FoxNews, FoxBusiness, BBC, NPR, & others. His work has been immortalized in several prestigious books including Buying In; DEFinition: The Art & Design of Hip Hop; Spacecraft: Fleeting Architecture and Hideouts; & Righteous Indignation. He was sponsored for a Pulitzer Prize for a series of op-eds on the National Endowment for the Arts, & successfully convinced the White House to change the way it works with federal grantees.

Courrielche has a Masters of Science in Mechanical Engineering from the UCLA, and lives in Los Angeles with his wife and daughter.